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Giving Back

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Although I don’t find a shortage of things to complain about, I must admit I live a very privileged life. I’m blessed with good health and the ability to basically do anything I want. I live in America where I can say anything without the fear of punishment. On a smaller scale, I have degrees […]

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3 Principles for Transforming Corporate Environments

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As a business school graduate and an MBA student, how to act in the workplace is supposed to come natural to me. However, if you read any of my previous posts, you might note that I don’t believe in behaving the way everyone else does. Particularly in the corporate environment, conformity is coveted. If we […]

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Visual & Perceived Signals – San Jose Sharks

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Prequel: Preparation Sweaty palms and restless legs can be feelings invoked by talented curators. Although far from simple, accomplishing this response can solidify our feelings about the experience we have towards a brand. As a lifetime sport enthusiast and a business education background, exploring the organizations that bring the world so much passion is intriguing. […]

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United Airlines: Welcome Aboard (Until You’re Not…)

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United Airlines

The power of images should never be underestimated, particularly by businesses. Images are easily associated with brands and they stick to the minds of consumers. This is why companies have massive budgets for advertising campaigns and departments dedicated to public relations. As United Airlines has learned far too late, sometimes disaster control is necessary to […]

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Beauty and the Beast

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beauty and the beast

Perception is reality. Everyone carries their own perception of good and bad movies which evolves over time. Subject, genre, mood, and many more factors can weigh in on your perception of a films credibility. In watching remakes, I use some perception gymnastics to attempt approaching a film at an untainted angle. The 1991 Beauty and […]