Tag: Entertainment

Brand Battles: Southwest VS American Airlines

I am in the middle of multiple long distance trips and (inevitably) I am noticing the stark difference between the airlines I am flying. I am a long time Southwest advocate and (probably) a first time American Airlines customer. The difference between the two brands is glaring. I took a look at how the two […]

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Visual & Perceived Signals – San Jose Sharks

Prequel: Preparation Sweaty palms and restless legs can be feelings invoked by talented curators. Although far from simple, accomplishing this response can solidify our feelings about the experience we have towards a brand. As a lifetime sport enthusiast and a business education background, exploring the organizations that bring the world so much passion is intriguing. […]

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