Tag: Consumer

3 Principles for Transforming Corporate Environments

As a business school graduate and an MBA student, how to act in the workplace is supposed to come natural to me. However, if you read any of my previous posts, you might note that I don’t believe in behaving the way everyone else does. Particularly in the corporate environment, conformity is coveted. If we […]

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Getting Millennials ‘Buy In’ For Your Workplace

The buzz about millennials in the workplace leaves me scratching my head. I listen to executives gripe about the new generation with the same breath they’re begging for millennial cooperation. Understanding the demographic is apparently frustrating, but I ensure you that it’s not impossible. First, let’s not commit stereotype suicide. Certain generalizations can be made […]

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United Airlines

United Airlines: Welcome Aboard (Until You’re Not…)

The power of images should never be underestimated, particularly by businesses. Images are easily associated with brands and they stick to the minds of consumers. This is why companies have massive budgets for advertising campaigns and departments dedicated to public relations. As United Airlines has learned far too late, sometimes disaster control is necessary to […]

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