Tag: Business

3 Principles for Transforming Corporate Environments

As a business school graduate and an MBA student, how to act in the workplace is supposed to come natural to me. However, if you read any of my previous posts, you might note that I don’t believe in behaving the way everyone else does. Particularly in the corporate environment, conformity is coveted. If we […]

Read more

Visual & Perceived Signals – San Jose Sharks

Prequel: Preparation Sweaty palms and restless legs can be feelings invoked by talented curators. Although far from simple, accomplishing this response can solidify our feelings about the experience we have towards a brand. As a lifetime sport enthusiast and a business education background, exploring the organizations that bring the world so much passion is intriguing. […]

Read more
United Airlines

United Airlines: Welcome Aboard (Until You’re Not…)

The power of images should never be underestimated, particularly by businesses. Images are easily associated with brands and they stick to the minds of consumers. This is why companies have massive budgets for advertising campaigns and departments dedicated to public relations. As United Airlines has learned far too late, sometimes disaster control is necessary to […]

Read more