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Brand Battles: Southwest VS American Airlines

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I am in the middle of multiple long distance trips and (inevitably) I am noticing the stark difference between the airlines I am flying. I am a long time Southwest advocate and (probably) a first time American Airlines customer. The difference between the two brands is glaring. I took a look at how the two […]

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Born in China

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Born in China Disneynature Pandas Documentary

Walt Disney set the tone of Disneynature films in the late 1940s with True-Life Adventures. Disneynature carries Walt’s fascination and love for the planet’s animals forward through the 21st century. Born in China is a look into the unique lives of four tremendous creatures. It documents a span of seasons and how each life changes […]

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Visual & Perceived Signals – San Jose Sharks

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Prequel: Preparation Sweaty palms and restless legs can be feelings invoked by talented curators. Although far from simple, accomplishing this response can solidify our feelings about the experience we have towards a brand. As a lifetime sport enthusiast and a business education background, exploring the organizations that bring the world so much passion is intriguing. […]

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Beauty and the Beast

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beauty and the beast

Perception is reality. Everyone carries their own perception of good and bad movies which evolves over time. Subject, genre, mood, and many more factors can weigh in on your perception of a films credibility. In watching remakes, I use some perception gymnastics to attempt approaching a film at an untainted angle. The 1991 Beauty and […]