Tag: Brand

Harnessing Complaints & Branded Products: Getting ahead of the restaurant game

The southeast United States is full of rich culture, history, and especially food. The amount of deep fried fantasy turned reality left by waist line pushing my pants to their limit. I can’t describe food all that well, but when it comes to the business of restaurants I know what I’m talking about. Hyman’s Seafood, […]

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Brand Battles: Southwest VS American Airlines

I am in the middle of multiple long distance trips and (inevitably) I am noticing the stark difference between the airlines I am flying. I am a long time Southwest advocate and (probably) a first time American Airlines customer. The difference between the two brands is glaring. I took a look at how the two […]

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Disney PIRATES OF THE CARIBBEAN: Dead Men Tell no Tales

Pirates of the Caribbean: Dead Men Tell No Tales

I have long been a fan of pirates and their place in folklore. The Disney franchise has done an excellent job in stringing together a captivating story of dynamic characters for 4 movies now. The 4th film in the franchise was met with criticism, but I don’t see how a movie with peg leg pirates, […]

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Getting Millennials ‘Buy In’ For Your Workplace

The buzz about millennials in the workplace leaves me scratching my head. I listen to executives gripe about the new generation with the same breath they’re begging for millennial cooperation. Understanding the demographic is apparently frustrating, but I ensure you that it’s not impossible. First, let’s not commit stereotype suicide. Certain generalizations can be made […]

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Kendrick Lamar Coachella 2017

‘Chella Culture

A culture is one of the first things established when any organization first forms. It is intangible and happens pretty organically. We do, however, have a great amount of power in some cultures and absolutely none over others. In the business world, you have complete control over your company’s culture. If you don’t believe that, […]

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Visual & Perceived Signals – San Jose Sharks

Prequel: Preparation Sweaty palms and restless legs can be feelings invoked by talented curators. Although far from simple, accomplishing this response can solidify our feelings about the experience we have towards a brand. As a lifetime sport enthusiast and a business education background, exploring the organizations that bring the world so much passion is intriguing. […]

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United Airlines

United Airlines: Welcome Aboard (Until You’re Not…)

The power of images should never be underestimated, particularly by businesses. Images are easily associated with brands and they stick to the minds of consumers. This is why companies have massive budgets for advertising campaigns and departments dedicated to public relations. As United Airlines has learned far too late, sometimes disaster control is necessary to […]

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beauty and the beast

Beauty and the Beast

Perception is reality. Everyone carries their own perception of good and bad movies which evolves over time. Subject, genre, mood, and many more factors can weigh in on your perception of a films credibility. In watching remakes, I use some perception gymnastics to attempt approaching a film at an untainted angle. The 1991 Beauty and […]

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Tech Specs of My Photography

Cameras have grown and morphed into miniature specialized computers that fit in the palm of our hands. It is necessary to understand technology in order to maneuver a camera. Taking pictures with any device today utilizes new hardware, software, and technical knowledge. The best way I’ve found to begin comprehending any of these facets is […]

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