Category: Brand Analysis

Dude, Be Nice

The last two weeks I spent 12 hours per day with the same group of people chanting and yelling. Each of us began as complete strangers which rapidly changed given the duration of the time we spent together. There was nothing truly significant about this particular group of people that made them behave the way […]

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Harnessing Complaints & Branded Products: Getting ahead of the restaurant game

The southeast United States is full of rich culture, history, and especially food. The amount of deep fried fantasy turned reality left by waist line pushing my pants to their limit. I can’t describe food all that well, but when it comes to the business of restaurants I know what I’m talking about. Hyman’s Seafood, […]

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Brand Battles: Southwest VS American Airlines

I am in the middle of multiple long distance trips and (inevitably) I am noticing the stark difference between the airlines I am flying. I am a long time Southwest advocate and (probably) a first time American Airlines customer. The difference between the two brands is glaring. I took a look at how the two […]

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3 Principles for Transforming Corporate Environments

As a business school graduate and an MBA student, how to act in the workplace is supposed to come natural to me. However, if you read any of my previous posts, you might note that I don’t believe in behaving the way everyone else does. Particularly in the corporate environment, conformity is coveted. If we […]

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Getting Millennials ‘Buy In’ For Your Workplace

The buzz about millennials in the workplace leaves me scratching my head. I listen to executives gripe about the new generation with the same breath they’re begging for millennial cooperation. Understanding the demographic is apparently frustrating, but I ensure you that it’s not impossible. First, let’s not commit stereotype suicide. Certain generalizations can be made […]

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Get Your Mind Right

I have always thought differently. I remember, in high school, I had a fantastic social studies teacher Mr. Combs. In his class we were learning about political beliefs, what they were, how to define our own, and most importantly why we thought that way. He would separate the room into left or right and allow […]

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Born in China Disneynature Pandas Documentary

Born in China

Walt Disney set the tone of Disneynature films in the late 1940s with True-Life Adventures. Disneynature carries Walt’s fascination and love for the planet’s animals forward through the 21st century. Born in China is a look into the unique lives of four tremendous creatures. It documents a span of seasons and how each life changes […]

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Kendrick Lamar Coachella 2017

‘Chella Culture

A culture is one of the first things established when any organization first forms. It is intangible and happens pretty organically. We do, however, have a great amount of power in some cultures and absolutely none over others. In the business world, you have complete control over your company’s culture. If you don’t believe that, […]

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Visual & Perceived Signals – San Jose Sharks

Prequel: Preparation Sweaty palms and restless legs can be feelings invoked by talented curators. Although far from simple, accomplishing this response can solidify our feelings about the experience we have towards a brand. As a lifetime sport enthusiast and a business education background, exploring the organizations that bring the world so much passion is intriguing. […]

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United Airlines

United Airlines: Welcome Aboard (Until You’re Not…)

The power of images should never be underestimated, particularly by businesses. Images are easily associated with brands and they stick to the minds of consumers. This is why companies have massive budgets for advertising campaigns and departments dedicated to public relations. As United Airlines has learned far too late, sometimes disaster control is necessary to […]

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